How did you use media technologies in the construction and research, planning and evaluation stages?

Question 4:
This is quite a large file and therefore may take a couple of minutes to load.
To view all of the information, texts and media within the slideshow there is an option to expand to full screen at the bottom right hand corner of the document.

What have you learned from your audience feedback?

How effective is the combination of your main product and your ancillary texts?

Question 2: 

In what way does your media product use, develop or challenge forms and conventions of real media products?

Question 1:

Final Digi Pack and Poster

Final CD front and back cover 

Final Poster

I am really pleased with the final products. I think that they successfully advertise the artist, in terms of the consistent themes within the digi pack, poster and the video showing off who she is as a person, making her an inspirational artist to look up to as an audience (teens). 

Planning Our Digi Pack And Poster

Brainstorming ideas
For our Digi pack, it is key to us that the feel of it is the same as the video. We want to make sure that it includes something that girls at the age of 16 and 17 will think looks nice and appealing to pick up if they were to see it, or if it were a poster that they would read it and want to learn more about the artist. We also want to make sure that it conforms to the stock settings of the indie acoustic genre, maybe including some props we discovered in the research stage or things which or audience like to see. Our analysis of existing CD and Posters will be extremely useful as we already have an idea of what we need to include: the style of font, the colours, the composition, costume, the consistency etc.
I have created collages of 4 main ideas we have thought of in the process of creating our whole media product, these are ideas we believe can represent our artist correctly, we will then pick our favourite and develop this.

Idea 1: Theme of daisies

Idea 2: Theme of Books 

Idea 3: Theme of fairy lights

Idea 4: Theme of polaroid cameras and film

Possible album cover design: 

This is the first idea that we came up with to do with the theme of dasies. We created this on paint using an image from the storyboard, and although it is messy, it shows our idea well and the kind of thing we wanted to do. We know that we wanted to include the artist in the centre of the frame which is what we did, and also have the hand written style fonts. I likes this idea as i think it looked summery and matched her personality however i didn't think that it linked as well as it could do to the video and the kind of conventions which surround our genre. therefore we have come up with another idea and have made that in paint roughly too to show another idea.

Second album cover design:
After deciding that the last cover wasn't as conventional as we wanted, and didn't represent the artist as well as it could have done, we put together another rough draft, this time using the theme of polaroids. We thought that this idea would be using Bournville park (a scene which we were originally going to us as it was conventional but the weather caused difficulties) to take a picture of Beth on a polaroid which would then be held up in front of the setting it was taken in. We thought that this idea conforms to the conventions of the genre way more, including the iconography of the polaroid but also remains with the artist in the centre of the frame, and if anything focusing on her a lot more. In terms of costume, we want her to wear something similar to existing artists and like what she wore in the music video. To keep some of the themes of daises we want to include a daisy chain head band for Beth so that we have that element to show her personality more.

Process of picking the font:
In order to pick a font we visited a website called dafont.com. This allowed us to view a large range of different fonts based on a general search. For instance we types in a key word of 'cute' which came up with some really nice fonts which we felt matched our genre well too. We knew from these that we wanted one main font for the artist name 'Auria Hart', as all the artists from the indie acoustic genre have a consistent font for their name to make them more memorable. We then knew we wanted a consistency with that album title name, therefore we had to pick two fonts which we would use throughout the digi pack and poster. We made a collage of all the different fonts we picked and liked best from the website and put them together in a collage like manner so that they are easily comparable ready to pick the correct one. 

Linking to existing products

When looking at the artists we already analysed, i am able to see a clear link between the fonts we have picked up on, but also the fact that we have decided to pick two different fonts. As you can see from the top row of images, Gabrielle aplin always uses the same font for her artist name, and the same font for her album titles. The font she uses for her album title is also used for all the track lists. Lewis Watson uses an elongated font, as well as a handwritten style font which i feel we have definitely adapted. We have also noticed that the artist name seems to come first, followed by the album name, with the artist name remaining biggest as well as the actual artist featuring on the front cover. The artist tends to be positioned in the centre of the frame, and the costume tends to be fairly plain and casual, including a plain dress or t shirt and shorts in Lucy rose's covers. These are all aspects we will consider with our cover as well as advertisement.

Also, when going back to the results of our audience research, we noticed that some of the target audience mentioned that they liked the simplicity of the fonts used in these covers, and therefore we would like to conform to this as well as making sure that they are readable and clear to the reader. 

Creating our Digi Pack and poster 

Similar to the front and back cover of the digi pack, as well as the poster - we used the same techniques to create the inside cover. We wanted to keep the theme of polaroids running throughout the entire album to match the video, and the special thing behind the inside cover is that all the images are memories of hers which link to songs but are also snaps from the music video, again linking all of our products together. 

We used: An iphone and ipccy. 

The iphone allowed us to capture a fairly high quality image which we could then import into ipiccy and edit together the image overlay over the polaroids. We also added a warm filter as well as the film flare to give it a more welcoming and personal feel for the audience. 

Finished Video